1. Videos increase consumption by making purchasing decisions
Most consumers tend to skip audio and written content on websites and go straight for the video. If you want to keep them busy long enough to decide to buy, a video is a great way. A Wyzowl survey shows that eight out of ten users bought software or an application after watching the brand’s video. The same study also found that 96% of users use videos to get more information about a specific product or service.
According to this Google report, video affects online consumers by acting as a shopping list that reminds them of the items they want to buy. They also gain enough information and confidence to complete a purchase or view product ratings.
2. Consumers want videos that reflect their interests.
Although the videos are very entertaining, it is essential that they also spark consumer interest. If not, your video marketing strategies are dead on arrival. One video marketing statistics show that consumers want videos that meet their expectations. The numbers show that 48% of consumers want the videos to reflect the product or service they are viewing accurately.
Other HubSpot studies show that 54% of consumers are interested in seeing more video content from their favorite brand or store. The growing demand for videos shows that more and more influencers in the industry have to constantly create new content in order to meet consumer needs.
3. Video marketing is not only oriented to B2C
Although video marketing is often seen primarily as a powerful business-to-consumer tool, especially on social media platforms, business-to-business companies are also trying to increase the number of leads and video conversions. There’s an interesting statistics record that shows that 41% of B2B marketers include videos in their marketing and sales strategies for 2020 and beyond.
4. It’s estimated that by the year 2021, consumers will spend nearly 2 hours watching online videos every day!
According to a report about video consumption, the average consumer is estimated to spend 100 minutes a day watching an online video by 2021. Viewing minutes was at an average of 67 minutes per day in 2018, and 84 minutes in 2019.
5. Small and medium-sized companies use internal and external resources to create videos.
Both small and medium-sized businesses use external and internal resources to achieve their video production goals.
Organizations often look inward first to see what they can achieve internally before obtaining external support to fill the gaps. The use of professional video production services is increasing as it frees businesses to focus on what they do best while still achieving a high quality video product for advertising purposes.
6. High profits in video marketing
An Animoto report shows that 88% of video marketers are satisfied with the ROI of their video marketing strategies. The same exact report also indicates that 80% of marketers are happy with the ROI of video ads on social media platforms.
Companies build brand awareness, provide relevant information to potential and former customers, and ultimately increase sales with video marketing. Brands do this using social media platforms like Instagram, YouTube, Facebook, etc. to post videos and marketing ads.
7. Consumers love watching videos on social media
According to a report from Statista.com, there are 2.28 billion people who used social media in 2019, and that number is expected to increase every year. What’s more interesting is that videos are the preferred type of social media content for consumers. As they scroll through Instagram, Facebook, Pinterest, YouTube, and the like, they are searching for the best video content to engage with.
8. Customers love watching videos on your website
Using videos on your business’s landing page can increase conversions by 86%. As a result of using video, consumers stay on your site longer and can spend more time with your product. This is essential if you want those website visits converting to consumer purchases.